Confusion at the point of Fusion

Long Long ago, So Long Ago, I updated my blog and now after a very long time, I am writing again. Sorry folks!! I myself am confused thoroughly that I didnt know what to write.

So, whats the confusion? I got a Day Zero placement in HDFC bank. However, after some ponderation, I realised that I might not fit the Banking sector after all. Why? How? Thats a long story which I wouldnt like to elaborate.

So what next? I do not know. Something is on the cards, will let u guys know once I confirm it.

I think this is one of the most unstructured write-up I have ever written, but that explains what is going on in my mind right now.

Anybody has any CEO openings, dont forget to contact me...I am available.

LAST BLOG from B-School

My last blog from B-school. My B-school days are coming to an end in another 12 days and that’s it…however there are some exams to write and hence I do not know when I would write my blog again, but surely it wouldn’t be before I complete my exams. We went on trekking today. We thought of going to a mango grove on the other side of a mountain, however due to some miscalculation, we ended up at a coconut-mango grove...which we enjoyed thoroughly. And that sums up my days in the B-school.

Looking back, it’s been one huge ride for me over the last 2 yrs. After the dejection of losing out on the CAT, I got through this school with some effort. I was not sure of the place and the environment and how I would go about handling it. I was a completely opposite personality to what the place demanded. However, the passion of doing a MBA just pushed me through the first few days. And boy! After that, it was just Masti, MASti and MASTI.

Apart from the academic rigor and the usual B-school stuff, I went through a rapid as well as a steep learning curve on all the aspects of life – people, cultural, sports and just about everything. I learnt to handle 30 people to complete projects on time, first as a junior and then as the head of the dept., learnt finer aspects of script writing and acting (although I am still bad at both, considering the standards of this place), learnt Table tennis, painting and of course blogging apart from other mundu aspects.

I also found my ideals down here. An ideal speaker, an ideal computer genius as well as hacker (oops!), a financial wizard, master artists, fantastic actors, terrific sports players…u name it and they are in this place. Down the line, any day I need any sort of motivation I can think of these guys and I would know what to do. Such is the talent, such is the brotherhood of this place.

I feel very sad at this point of time that I have to leave so early. Because without doubt, these have been the best two years in my life, two years where I can look back and confidently say that I have learnt something.

I am reminded of my signature in my mail…something which I strongly believe in.

Perfection is the Goal.

GOD tolerates Excellence.

Recently, I came across this quote which complements the above, which explains why I have to move on.

Advance and never halt, for advancing is perfection. Advance and do not fear the thorns in the path, for they draw only corrupt blood - Khalil Gibran.

“It was the best of times, it was the worst of times” said Charles Dickens. I couldn’t fathom how do two situations co-exist for quite a long time, but I think I have the answer right here, right now. It was the best of times, for surely I have enjoyed my stay and moving toward my goal, it’s also the worst of times since I am leaving the place I love so much.

Last but not the least, I would like to put the whole experience in three lines – “The woods are lovely, dark and deep/But I have promises to keep/And miles to go before I sleep…”

Advertising Adversity!

Hurrah! Tests are over and I am going to slog sleep today…haven’t had a good night sleep for the past week. That aside, as promised the article on advertising is up on the blog…Enjoy it and don’t forget, comments are always welcome!

“Freedom without opportunity is a devil’s gift and the refusal to provide such opportunities is criminal” – Anonymous.

I beg to differ with the above statement if it concerns advertising of today. Just take a look at these figures and you will know why. Basic education for all in this world would cost $ 6 billion, while the expenses on cosmetics in the US cost $ 8 billion. Water and sanitation costs for the world would come to around $ 9 billion while ice-cream costs in Europe costs $ 11 billion. Basic health and nutrition for all would cost $13 billion while expenses on pet foods in US and Europe cost $17 billion.

Hankering ‘after more’ has left the society in a constant state of chasing a mirage! In US, a sixth of its total GDP is spent on marketing and advertising. Most of it is tax-exempted – which implies that people pay for the privilege of being subjected to manipulation of their attitudes and behavior. To support the advertisers are the various laws of economics. One such law is the Law of diminishing Marginal utility – which states that the satisfaction you would derive out of using a product would diminish over time or repeated usage. Advertisers are known (or meant) to accelerate the pace of this law. This essentially means that you get satisfaction only for a short period of time. For example, you buy a Skoda Octavia. The utility you derive is only for a period of time. In a short time, you will come across another ad regarding the advanced version of Skoda Octavia – Skoda Octavia SX. Then, you will feel dissatisfied at your car and would aspire to buy a new car. A satisfied man is an advertiser’s nightmare – but you can rarely find a satisfied man in a capitalistic society and hence you can understand why ad agency revenues run into millions. The ideology of capitalism makes us all into connoisseurs of liberty – of the indefinite expansion of possibilities, but have we taken it too far.

The world’s headlong rush towards crass commercialism, meretricious materialism and mindless consumerism can only be stopped by a tsunamic effort. What will allow us to unleash our venom at the sheer fluff of empty-headed hedonism that consumerism creates?

I conclude with the hope that atleast India’s cultural a.ka. advertising producers will preserve their tactical gift of revelation-by-surprise, eluding both commodifiers and the regimenters, the color-blind ecclesiarchs and the color-drunk publicists.

---the article ends here.

Go ahead and rate it!!!

gone with the wind

i thought that the closing months of my MBA would be really cool and i can enjoy myself thorougly. But what i have and am experiencing for the past 15 days and still going...i think i better shift to the opposite bandwagon. tests are going on now and each subject's portion is like some final examination portion in a school...weightage 25%.

but i have resolved that once my tests finish on 4th, that day my blog on Advertising is going to hit the Net.

got to study for the next test...Knowledge Management...i just hope i manage the knowledge optimally to get a good score. bye

Something...Guessing around??

Sorry guys…pretty late update this time around. Was busy in some management simulation game throughout the week (more on it later). Some of my friends complained that I was taking myself too seriously in the first three blogs…so I embarked to write on something little bit casual this time around. To start off with, three news bits which left me wondering…

1) Call it the ripple effect or the nipple effect, it seems that advertisers are wary of pumping money into the 39^th SuperBowl games in the US (American football for the uninitiated). The reports say that this is as a result of the Janet Jackson’s Bare-all episode last year, courtesy Justin Timberlake…although they covered it up by creating a new English phrase: Wardrobe malfunction. I was actually thinking about the reason behind the advertisers move and I was shocked when I found the answer. Guess what it is?? Ethics… silly. The same US advertisers who pump money urging people to have more junk food and shorter and shorter clothes…it is ethical u see?? B.S.(More about advertising in the next blog).

2) Steve Jobs, I thought was an excellent entrepreneur with amazing technical ideas. But recently I found that he is also a management guru, specializing in marketing. How else can one explain his fantastic marketing idea of the iPod Shuffle which left competitors flabbergast in one of the latest tech shows in the US. Usually all the music players have a little screen to tell u which song is playing and which songs are in the pipeline. However, iPod Shuffle doesn’t have any and Steve Jobs marketed this as a Unique Selling Proposition of the product. Take off a feature of a product and call it a USP…his competitors think he is crazy, but the customers are buying the idea and the sales are zooming. Beat that for a marketing tactic.

3) Pfizer has recently declared that it wouldn’t supply AIDS medicine to Africa at subsidized rates. The reason they gave was that if they export the AIDS medicine to Africa, then the virus may mutate itself against the medicine and hence become even more dangerous, rendering future medicine ineffective. Therefore, they said in the Greater good of Humanity, they declined to offer their medicine to Africa...ethics and morality again, my dear.

Back to urs truly, I finally watched ‘Troy’, exactly eight months after I thought that I have to watch it. I hate giving movie reviews on my blog but briefly, the movie was very well shot although Helen could have been a lot more prettier….:-).

Coming to the last week’s management simulation game, it was called the Threshold Competitor. The whole class was divided into teams of 6 each. We had to sell plastic products and the game was computer simulated, encompassing almost all the facets of business. My team included Shravan, Harish, Aashish, Raghu and Pranav and the team’s name was ‘Khuss Unlimited’(Try to guess the meaning...). Needless to say that our team won…but in the process, my whole week got screwed up. But I am really happy that we won and the effort was worth it.

I admit that it is quite a long blog, but I just couldn’t resist the flow of thoughts. The next blog is on Advertising…coming up very shortly in a blog near u…J…bye.

Nation and Nationalism….what’s wrong with you??

I wrote this article for one of the newspapers. I do not have any idea whether it is going to be published or not. Just read on…and rate my chances of this being published….anyway, u guys are lucky to read this before it is published…J

Today’s nationalism is not about a large entity called the ‘Nation’. Rather, it is nothing but a “pathological sense of inflammation”, a grievance about the real and imaginary wounds inflicted on people and a sense of not being able to choose one’s own destiny.

Otherwise, who could explain the uproar over the usage of the word ‘Sindh’ in our National anthem disputing whether such a word can be used hence. Even more shocking is the serious consideration the Supreme Court is giving to this issue when there are other very important matters to look into. The English sing “God Save the Queen”. Since this is not relevant to our times, will they think of changing it to say - “God Save Tony Blair”. The Singaporean National anthem is in the Malay language, which is not even one of the recognized languages of Singapore. Yet, do they raise an upheaval about it??

Another important issue is that of the match-fixing scandal, which we have brushed down the carpet but are never sure when it would raise its dirty hoods again. Dirty?? Did I say Dirty?? In a nation where corruption is touching a billion lives on a daily basis, where the majority of us are involved in some corrupt practice or other, why should we expect just those eleven cricketers to be honest? And why should it be front-page news for weeks when it is of no consequence to the lives of majority in our country? Why doesn’t the media talk about how the corrupt politicians are letting down a billion people every moment instead of igniting our passions about a few cricketers?

We live in times of guided missiles and misguided men. Caught between the prophets of imminent apocalypse and peddlers of optimism, we expend little effort towards self-criticism and consequently on a movement towards self-possession. Can we dream of a Nation which ingrains Gandhian philosophy for real and not as hogwash? A philosophy where the issue is not about trivial usage of words or money, but about ‘Nationalism’ in the true sense. ‘A man’s reach should exceed his grasp or what’s a heaven for’, said Rudyard Kipling. Let us so live life, that when we come to die…atleast we can have the glimpse of light at the end of the tunnel.

Where am I and What am I doing?

Or is it We?? I think this is one thought that troubles most of us. Where am I, What am I doing and do I really love what I am doing?? I think these are the questions to which every MBA or a post-graduate student would like to have an answer to.

I came in here to a reputed B-school hoping to find my unique purpose in life – unique as we all are, or so I thought. Let me generalize the tone of speech and shift to We. Once in I don’t think most of us have managed to resist the charm of being one among the crowd, being accepted by one and all. Isn’t it amazing how all of a sudden all our dreams, all our aspirations seem the same – different as we all claim to be? And what is more amazing is how predictable a life we’re all set to lead – busy, cash rich, with no time to spare for anything but work.

We’ve turned into disinterested youngsters who treat the classroom as though it were personal rooms. We treat the professors as though we’re doing them a favor by listening to them. We treat attendance as the be all and end all of existence. Lectures hold as much meaning for us as an advertisement that we zap through disinterestedly. Better still; lectures are where we catch up on our sleep – the busy all important souls that we are, its impossible to catch sleep back in our rooms. And of course the great communicators and thought-leaders that we all are, we never miss a chance to criticize a lecturer for his flow of thoughts or the matter/manner which he speaks.

What is really sad is that not all of us were like this when we walked in here. But to be accepted as one of the crowd it is important to blend in – to do what the majority does. The few of us who do want to stand by what we believe in end up being ridiculed by the rest. After all being conscientious is so uncool! And staying awake in class – you have got to be kidding! What kind of loser are you if you stay up through class – and god help you if your reason happens to be sheer respect for the elderly individual who is teaching you (Talk about Moral dilemmas!!).

And what have we learnt by making lots of presentations, project, assignments?? How to put in header and footer, insert bullet points, make a colorful power-point presentation and never mention the help that Prof. Google does for you. Google is compared to God for copying and pasting information, Microsoft an Angel to make presentations and talk about real Stuff – u got to be joking, who is going to listen to us anyway.

So how do I evaluate myself and move from this situation to a much better one which I love. I am looking for some serious answers. I just hope I would answer them before I finish my MBA….Think!!

"Sarvam Ekam"

Everything is One, and that is the Ultimate truth - so the Vedas proclaim. So is the title of my blog "Sarvam Ekam", since I wanted to blog the truth and nothing but the truth about myself, my friends, ideas and in general about life.

So, why did I choose Republic Day of India to be my inauguration day on the blogger's community? Simply because of two reasons - One, Republic indicates free and I wanted my thoughts to flow freely on the blog and two, sheer coincidence :-).

To start with, I wanted to blog down one of my favorite quotes which I personally think indicates the essence of life.

When Faith is present, there is Love.
When Confidence is present, there is Love.
When there is Love, there is Truth.
When there is Truth, there is Peace.
When there is Peace, there is Bliss.
When there is Bliss, there is God.

I think all of us in this journey of life are trying to attain happiness in every act of ours, yet we find that it is either ephemeral or non-existent. Each line of the above quote indicates the progression towards that happiness which is eternal, which I feel is the right way to go. I am not that spiru as the above lines might indicate, although I am trying really hard to learn the fundamentals….still trying.

Humor is one part of my life which I can’t do away with. Although this is not meant to demean anyone, I found this piece I read yesterday a bit funny. When Buddha got enlightened, it seems this was the first sentence he spoke “Oh monks! Realise that when you take a deep breath, you are taking a deep breath, Realise that when you take a medium breath, you are taking a medium breath and Realise that when you take a low breath, you are taking a low breath”. That’s enlightenment for you. Next time the Prof. asks you any question about “Customer Value Proposition” or “RF Signal Processing”, you know what to answer, right?.

I think I would sign off here. Although I have been postponing blogging for quite some time now (I wanted to start on the eve of New Year), nevertheless I have resolved to blog as regularly as I can. Mid-terms start tomorrow, got to go and start studying….bye.